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Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message.

Brief: Make a Bigger Impact by Saying Less by Joseph McCormack -

Long story short: Brief will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief. Listeners Also Bought See All. Levertijd We doen er alles aan om dit artikel op tijd te bezorgen. Het is echter in een enkel geval mogelijk dat door omstandigheden de bezorging vertraagd is.

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Schrijf een review. E-mail deze pagina. Auteur: Joseph Mccormack. Samenvatting Most day-to-day communications are unfocused and unclear.

Publisher Description

Thats an inexcusable waste of everyones time and resources. Brief isnt a nicety, its a necessity. In a world where we are inundated with information and highly inattentive, we have very small windows of time to make an impact with no margin for error. The problem is most people dont have the know-how or verbal discipline to do the upfront groundwork and get to the point. As a result, they waste precious opportunities with decision-makers, and get too comfortable and verbally sloppy with co-workers and long-time clients.

Brief is a step-by-step approach to getting to the point quickly and ensuring that your message is delivered with maximum impact.

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

With real-world case studies and illustrative examples of messaging successes and failures author and senior marketing executive Joseph McCormack provides an easy-to-follow framework for communicating more effectively and efficiently. McCormack breaks down how to become a master of high-impact brevity with his four proven approaches: Map It BRIEF Maps to condense and trim volumes of information Tell It Narrative storytelling to explain in a way thats clear, concise, and compelling Talk It TALC Tracks that turn monologues into controlled conversations Show It Visuals that attract attention and capture imagination Brief walks you through the more intense and complex process of distilling all of your information into the most effective message possible, regardless of length.

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Youll learn to trim your ideas for your intended audience and to communicate in the most appropriate timeframe for each situation. As attention spans get shorter and decision-makers have less time to absorb your ideas and presentations, it is imperative that you craft your message carefully, the first time, and tailor it specifically to your target.

She checks her smartphone 36 times an hour. Her attention span has shrunk from 12 seconds in to just eight seconds in She spends 56 seconds looking at a webpage and 3. So how much time is she going to give you? Get to the point or pay the price.

Brief: Make a Bigger Impact by Saying Less (Unabridged)

Some hour-long talks feel like 10 minutes. Far too many feel like 10 hours. Make every minute and every word count. Smart people talking to busy people forget to be brief thanks to the seven deadly sins of cowardice, confidence, callousness, comfort, confusion, complication and carelessness.

One way to avoid sinning is to start with an outline. And do your homework. McCormack shows how to be brief in key conversations that are critical to your professional well-being, from presenting to senior executives and closing sales with clients to delivering good and bad news and using social media. So the next time you go up to the podium or step into the executive boardroom, stop dishing out the verbal equivalent of a seven course meal. What your audience really craves are tapas with no assembly required. You are commenting using your WordPress.


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